Last updated: May 2026 · Effective date: May 1, 2026
This Cookie Policy explains how RealtorFinder, LLC ("RealtorFinder," "we," "our," or "us") uses cookies and similar tracking technologies on RealtorFinder.net. By using our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period).
2. Cookies We Use
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
connect.sid |
Essential | Session authentication cookie. Keeps you logged in to your RealtorFinder account across page loads. Required for the Platform to function. | 30 days (rolling) |
ab_variant |
Preference | A/B test variant assignment. Stores which version of the homepage you are shown (variant A: seller-focused, variant B: buyer-focused) to ensure a consistent experience and allow us to measure which version performs better. | 30 days |
ref_code |
Preference | Referral code. Stores a realtor referral code from a referral link so it can be attributed when you sign up. | 7 days |
rf_cookies_accepted |
Preference | Cookie consent. Records that you have acknowledged our cookie banner so it is not shown again. | 1 year (localStorage) |
Google Analytics cookies (_ga, _ga_*) |
Analytics | Google Analytics uses these cookies to distinguish users and collect anonymous usage statistics including page views, session duration, and traffic sources. This helps us understand how visitors use our Platform and improve it. | 2 years |
Microsoft Clarity cookies (_clck, _clsk, CLID) |
Analytics | Microsoft Clarity uses these cookies to record session replays and generate heatmaps, helping us understand user behavior and identify usability issues. | Up to 1 year |
3. Essential Cookies
Essential cookies are strictly necessary for the Platform to function. They enable core features such as authentication, security, and session management. Without these cookies, you cannot log in or use the Platform's authenticated features. Essential cookies cannot be disabled through our cookie settings (though you can block them in your browser settings, which will prevent you from using the Platform).
4. Preference Cookies
Preference cookies remember your choices and settings to provide a personalized experience. These include your A/B test variant assignment and any referral codes. These cookies do not collect personally identifiable information and are used solely to improve your experience on our Platform.
5. Analytics Cookies
Analytics cookies help us understand how our Platform is used. We use:
- Google Analytics (GA4): Collects anonymized data about page views, user journeys, and engagement. We use this to measure the performance of different features and marketing campaigns. Google Privacy Policy.
- Microsoft Clarity: Records anonymized session replays and generates heatmaps showing where users click and scroll. This data is anonymized and does not identify individual users. Microsoft Privacy Policy.
6. How to Manage Cookies
You can control and manage cookies in several ways:
Browser settings: Most web browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. The methods vary by browser:
Opt out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being sent to Google Analytics.
Opt out of Microsoft Clarity: You can opt out of Microsoft Clarity by visiting clarity.microsoft.com/optout.
Please note that disabling certain cookies may affect the functionality of the Platform. In particular, blocking session cookies will prevent you from logging in.
7. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. Our Platform does not currently respond to DNT signals. However, you can use the opt-out methods described above to limit tracking.
8. Changes to This Policy
We may update this Cookie Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Platform after changes take effect constitutes your acceptance of the revised policy.
9. Contact
If you have questions about our use of cookies, please contact us at:
- Email: privacy@realtorfinder.net
- Website: realtorfinder.net/contact